Expert copywriting and PR for your technology business

About Lumen PR

Lumen PR delivers B2B technology PR, copywriting and marketing consultancy to companies in the UK and internationally. We understand technology, and we understand business. And we know how to target your media relations and marketing to deliver the right message to the right audience, at the right time.

Writing, content marketing and media relations are at the heart of our work, but we have long experience in a full range of services, including advertising design, exhibition management, case studies and social media. When you need multiple services, Lumen’s integrated approach delivers results: efficiently and cost-effectively.

Our people

Your PR agency needs to understand your business, and your industry. The team at Lumen PR, headed by Nick Daines, has the technical background and marketing knowledge to work with you and your target press, at any level.

We work with a European and global network of expert partners. The difference between Lumen PR and most tech PR agencies is that you won’t have to deal with inexperienced junior staff.

Nick Daines

Nick is a PR consultant and writer with more than 25 years' communications experience for technology companies in a broad range of sectors. He has worked with blue-chip clients such as Vodafone and Siemens, as well as many smaller companies and start-ups. He holds a CIM Diploma in Marketing and a degree in physics, and is an Associate Lecturer in marketing at Nottingham Trent University.

Client experience

“Nick was a constant help to us at Analog Devices for almost 10 years. He can be relied on to deal with the most complex editorial programs quickly and efficiently, as well as make useful strategic recommendations. He has great technical writing skills, a sound knowledge of the semiconductor industry, is very hard working, and always delivers. I would strongly recommend him to anybody in the technology PR sector.”

Pascal Cerruti

Director of Marketing Communications and PR

Analog Devices Europe

“Over a period of several years, Lumen PR demonstrated its ability to generate high-level press coverage for SETsquared, including pieces in national newspapers such as the Sunday Times, Independent and Daily Telegraph. Lumen’s ability to understand a wide range of technologies and craft accessible articles was an essential part of our work. They understood how SETsquared interacted with technology entrepreneurs, and were able to work with a broad range of publications to get our complex messages across effectively.”

Karen Brooks

Projects Director

SETsquared

“Lumen PR have achieved great press coverage for CommAgility. They have the technology knowledge, marketing skills and press contacts to get good results, and have an excellent understanding of the embedded market. From their UK base, they were able to successfully sell-in our story to publications in Europe, the USA and Asia, getting us true worldwide exposure and reaching new customers for us.”

Edward Young

VP and GM

CommAgility

“Nick was able to rapidly and thoroughly understand our technology, and present it in a way that was relevant to the press and our target customers.”

Adrian Schneuwly

Senior Director Worldwide Sales & Marketing

Maxwell Technologies

“Nick successfully managed CSR’s European PR campaign at a time when we were launching the company into a competitive marketplace. I have been consistently impressed by his media relations skills and his marketing knowledge. Equally important, he has the ability to write clearly about technology, whilst delivering the essential business and sales messages that are central to any communications programme.”

Alan Woolhouse

VP of Communications

Cambridge Silicon Radio

Latest news from our blog

The Wayback Machine

by Nick Daines | Oct 14, 2020

Recently, I needed to go back to 2015/16 to find out when I made some changes to a client’s website. While I’m a bit of a packrat, and keep everything, it would have taken me a while to plough through archived files and emails to confirm exactly what happened in which...

Tesla Battery Day

by Nick Daines | Sep 24, 2020

Since doing some work for Maxwell Technologies a few years ago, I’ve kept an eye on developments in battery and energy storage technology. Really, it’s much more interesting than it sounds. This week, Tesla announced lots of new things at its Battery...

B2B selling is complicated

by Nick Daines | Aug 19, 2020

If you're targeting B2B technology companies, who do you need to reach? Conventional wisdom says you need to talk to the design engineers, with maybe some outreach to their boss, and to the purchasing department. But in practice this can be an over-simplified model,...

Contact us

Get in touch to find out more about how we can help you promote your technology business.

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+44 115 841 2109

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info@lumenpr.com

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