It’s a writing tip I’ve alluded to in this blog before, but I realise I’ve never actually covered it properly: a great way to structure your writing is to stick to one idea per paragraph.
Make a statement or a claim, and then expand on it. Provide some evidence, or more detail, or a quote that illustrates your point. Then move on.
This can work particularly well for online writing, and text expected to be read on a screen, such as an email newsletter. Here, you’re likely to want shorter paragraphs anyway, as the number of words per line is typically smaller than a printed document.
It’s also a really useful rule to bear in mind if you’re editing someone else’s text. If you’re struggling with long, complicated sentences, break them down into short paragraphs each making a single point.
Give it a go, and you won’t look back.