Today, I clicked through from Twitter to a blog post, which was on the website of a company I’d not heard of. Interesting post, and I wanted to find out more about them.
But I was frustrated at every turn. I wanted to know what country they were based in. So, the ‘about us’ page would tell me, right? Nope. Contact us? It’s an email address.
Eventually, I found it on their FAQ page. If I hadn’t decided to write about them, I would have given up long before looking there.
The lesson? Don’t be afraid to say the obvious things, straight away. All the research shows that people browsing online will give up on your site very, very soon if they can’t find what they want. So make sure you tell visitors who you are, and what you do (and where you are). Quickly.