I’ve worked in marketing and PR for 25 years now, which feels like a lifetime. I’ve been lucky enough to have a career that’s always been evolving and changing, and to have worked with some amazing clients and fascinating technologies.
But how can I keep myself fresh, and avoid falling into old habits and routines?
One approach I’ve tried is teaching. For the last three years, I’ve been an associate lecturer at Nottingham Trent University, running seminar groups for first-year marketing students one afternoon a week.
While keeping going through the pandemic has been tricky, it’s been a real eye-opener to engage with students who bring with them a diverse range of opinions, skills and knowledge. Some students stand out straightaway, but I’ve consistently been impressed by others who are quieter in the groups, then prove in the assessments just how switched-on they are.
Teaching has helped remind me of the core principles that underpin my work in marketing – and which are easy to lose track of in the day-to-day chaos. I’ve enjoyed interacting with the students, and I feel I’ve achieved something. I’m not sure I’d do it full-time, but being able to teach a few hours a week has been a privilege and an education for me.