MWC bounces back

by | Mar 13, 2022

Finally, MWC Barcelona was more or less back to normal this year – after the cancelled 2020 event and probably-should-have-been-cancelled 2021 show (which was more selective in its appeal). 

There were 61,000 attendees, and the feedback I’ve had from several people said this was actually about the right number: having fewer people than in previous years made it easier to get around and talk to everyone you wanted to.

The organisers have published a post-show report, which rounds up the impressive attendance figures and other statistics. With over 1,900 exhibitors, and more than 1,000 speakers, it certainly seems that the industry is fully committed to MWC again.

Perhaps all the doom-laden predictions that trade shows are finished were a little too pessimistic?

I would include myself: a few months ago, it still felt to me that COVID made international events too risky, and that 2022 would be another wash-out. I’m happy to be proved wrong.