There are so many blog posts I could write about Apple: iconic brand, incredible financial success, unconventional approach to PR, and many more.
But today I’m going to focus on just one thing: Steve Jobs’ brilliant presentation skills. This article is a really good summary of his approach, including the obsessive practice that made everything run smoothly. It also goes through how he kept his text simple, sold the benefits, and kept his presentations fun.
In fact, it could be argued that Jobs had no particular secret or magic trick in his public speaking.
He did all the little things right, with intense attention to detail, and put the work in. Something we can all do.