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Those who can, teach

Those who can, teach

I’ve worked in marketing and PR for 25 years now, which feels like a lifetime. I’ve been lucky enough to have a career that’s always been evolving and changing, and to have worked with some amazing clients and fascinating technologies. But how can I keep myself fresh,...

Those who can, teach

I’ve worked in marketing and PR for 25 years now, which feels like a lifetime. I’ve been lucky enough to have a career that’s always been evolving and changing, and to have worked with some amazing clients and fascinating technologies. But how can I keep myself fresh,...

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Tidal power – finally some progress?

Tidal power – finally some progress?

This week, the BBC reported on the commissioning of a new tidal-powered turbine in Scotland, which promises to deliver 2MW to the local onshore electricity network. The Orbital O2 is claimed to be the world’s most powerful tidal turbine. Tidal power seems to...

Apple – the trillion dollar email

Apple – the trillion dollar email

When Apple passed the landmark of a trillion dollar valuation in August 2018, you could argue that it wouldn’t have got there without one email, written by Steve Jobs in 2007. The email was a reply to Bertrand Serlet, Apple’s SVP of Software Engineering at the time....

224 words – lessons from The Very Hungry Caterpillar

224 words – lessons from The Very Hungry Caterpillar

I was sad to hear of the recent death of Eric Carle, best known for his immensely successful children’s book, The Very Hungry Caterpillar. If you’re a copywriter, the book has much to teach you. In only 224 words, Carle takes the reader on an emotional journey,...

iA Writer – initial thoughts

iA Writer – initial thoughts

Well, I've tried out iA Writer, and it's certainly different from writing everything in Microsoft Word.It takes a bit of getting used to, and I'm not convinced I'm ready to only type with one font in a plain window. On the other hand, I do really like the 'focus' mode...

Trying out iA Writer

Trying out iA Writer

For interacting with clients and editing drafts, I need Microsoft Word. Everyone expects it, and for tracking changes it’s a lifesaver. For everything else, particularly writing from scratch, Word can be overwhelming. There are many writing tools on the market, but...

Why phones aren’t phones

Why phones aren’t phones

Today, we’re all glued to our phones. They can do almost anything, and replace a long list of things that we might have carried around: address book, calendar, map, books, encyclopaedia, torch, some board games, and all the photos we’ve ever taken (h/t Michael...

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