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The Wayback Machine

The Wayback Machine

Recently, I needed to go back to 2015/16 to find out when I made some changes to a client’s website. While I’m a bit of a packrat, and keep everything, it would have taken me a while to plough through archived files and emails to confirm exactly what happened in which...

The Wayback Machine

Recently, I needed to go back to 2015/16 to find out when I made some changes to a client’s website. While I’m a bit of a packrat, and keep everything, it would have taken me a while to plough through archived files and emails to confirm exactly what happened in which...

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Tesla Battery Day

Tesla Battery Day

Since doing some work for Maxwell Technologies a few years ago, I’ve kept an eye on developments in battery and energy storage technology. Really, it’s much more interesting than it sounds. This week, Tesla announced lots of new things at its Battery...

B2B selling is complicated

B2B selling is complicated

If you're targeting B2B technology companies, who do you need to reach? Conventional wisdom says you need to talk to the design engineers, with maybe some outreach to their boss, and to the purchasing department. But in practice this can be an over-simplified model,...

What Ryanair gets right

What Ryanair gets right

Everyone hates Ryanair, don't they? You'd be forgiven for thinking so, based on news reports and comments on social media. But they do two very important things right: they get their passengers to their destinations safely, and on time (at least as well as competitor...

Again: words are important

Again: words are important

I've blogged about this a few times, but I think now more than ever we all need to remember how important words are. Terrorist or freedom fighter? Protestor or rioter? Choosing the right word in your business writing might not be quite so emotive, but it gives your...

Why should I attend your online event?

Why should I attend your online event?

With more and more exhibitions launching an ‘online’ or ‘digital’ alternative to the cancelled face-to-face version, how can you stand out from the noise? How can you make people want to attend your event, and avoid just seeming like another pop-up website? Some...

Politicians, STEM and numeracy

Politicians, STEM and numeracy

As our politicians are trying to navigate the COVID-19 crisis, we’re all learning fast about things like exponential growth rates, herd immunity and ventilator design. Unfortunately, it seems like there’s a lack of scientists and engineers in the decision-making...

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