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Again: words are important

Again: words are important

I've blogged about this a few times, but I think now more than ever we all need to remember how important words are. Terrorist or freedom fighter? Protestor or rioter? Choosing the right word in your business writing might not be quite so emotive, but it gives your...

Again: words are important

I've blogged about this a few times, but I think now more than ever we all need to remember how important words are. Terrorist or freedom fighter? Protestor or rioter? Choosing the right word in your business writing might not be quite so emotive, but it gives your...

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Don’t be afraid to state the obvious

Don’t be afraid to state the obvious

Today, I clicked through from Twitter to a blog post, which was on the website of a company I’d not heard of. Interesting post, and I wanted to find out more about them. But I was frustrated at every turn. I wanted to know what country they were based in. So, the...

The return of Google Glass?

It’s 2014 all over again – the latest version of the Google Glass AR headset is now available for direct purchase. It will still cost you $999, and it’s very much aimed at an enterprise/B2B audience, not the consumer market. Just this month, I’ve seen the original...

Bluetooth keeps on keeping on

I wrote about Bluetooth a couple of years ago, and how it has become the dominant wireless technology in many applications. It’s been fascinating following its development over the last twenty years or so. The excuse for mentioning it today is a new version of the...

Being boring

As copywriters, we spend our working lives toiling to be clearer, to be snappier, and to be more engaging. But sometimes the opposite is needed, and we have to write copy that’s as dull as ditch water – and possibly as unclear. It’s not something I have to do often,...

What sports radio can teach us about copywriting

Sports commentating isn't the most obvious source of inspiration for copywriters like me, but it can provide some valuable lessons when we sit down at the keyboard and start typing. Specifically, when you listen to a football match or other sport on the radio, the...

Being kind

Whatever your personal views, I think you’d agree that politics in the UK (and the USA) is going through a tricky phase. There is a higher degree of confrontation, argument and abuse than I remember ever seeing. As a result, there are various leading political figures...

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